Moroccanoil has launched its new body collection at Barneys New York flagship stores nationwide.

Carmen Tal, co-founder, Moroccanoil, said:

“At Moroccanoil, we’ve always strived to create easy-to-use products that combine the ultimate in luxury with unparalleled performance. We’re excited to bring the transformative product experiences that we are renowned for to the beauty-savvy Barneys customer.”

The line’s packaging looks modern – bright blue and orange jars, accented with sleek silver caps. Some products are in tubes, with ergonomic details such as indentations on the caps that a,llow for easy use.

The retailer will be promoting the brand in the apothecary area of the retailer’s cosmetics department, which will include the entire 10-SKU body lineup, with new innovations arriving in fall 2014.

The line will also be featured in store windows during the two-week launch period. Plus – at the store’s Manhattan location, shoppers will have the opportunity to take home a sachet of the brand’s best-selling Hydration products—Moroccanoil Hand Cream and Moroccanoil Body Souffle, as well as a special gift, deluxe-sized Moroccanoil Body Buff and Moroccanoil Body Souffle with any product purchase.